Collection: The French Touch
France -
[New "casual chic" French wine]
The terms "French touch" or "French house" refer to a style of house music that originated in the 1980s and was produced by French musicians in the 1990s. This music is characterized by a sound that makes heavy use of filters and phaser effects. Artists who represent this genre include Daft Punk, Cassius, Mojo, and Etienne de Crécy.
The term "French Touch" was first used in Paris in July 1987, when photographer Jean-Claude Laglaise, who was photographing the Parisian nightlife, organized a "French Touch" party at The Palace to popularize house music. The party was hosted by DJs Laurent Garnier, Guillaume La Tortue, and David Guetta.
The expression was popularized in the Parisian music scene in the early 1990s, but it also fits the fashion industry very well, as many iconic fashion designers of the 19th, 20th, and even 21st centuries have come from France.
Coco Chanel, Christian Dior and Yves Saint Laurent are some of the most famous designers who have influenced global fashion since the early 1930s, along with Louis Vuitton, Pierre Cardin, Pierre Balmain, Hubert de Givenchy, Courrèges, Ungaro and Christian Lacroix, to name a few.
Their style was original and trendsetting, but like all beautiful things, their creations are timeless, which is why we celebrate them with illustrations inspired by these fashion geniuses on our "French Touch" labels.
Like music or fashion, wine is an art form. And there is certainly a "French touch" in wine. French wines are different because they express balance and complexity, rather than just power or maximum fruit extraction. Therefore, the expression "French touch" is very appropriate.
