The French Touch concept originates from the early 80's music industry, with Paris' famous nightclub Palace and world-famous disc jockeys David Guetta, Bob Sinclar and the band Daft Punks.
These musicians developed a style known as the "French Touch."
The French Touch concept can be applied to other industries, one of which is fashion. For example, Coco Chanel, Yves St Laurent, Christian Dior, and Christian
Designers with their own unique style, such as Lacroix, have been shining a light on the fashion industry for decades.
But in the wine world, the French Touch makes a lot of sense: it refers to a French wine style compared to New World wines.
It has a mild fruitiness, is more elegant, well-balanced and complex.