Pomerol, a small village on the right bank of Bordeaux, is a special wine-producing region coveted by wine lovers around the world. As symbolized by the extremely expensive wines of Petrus and Le Pin, the wines of this region have a strong image of being "top-quality and rare." But did you know that there are prestigious chateaux even closer to home that are also of solid quality?
That wine is Chateau Beauregard. Produced at a beautiful historic chateau, this wine has been gaining attention in recent years as an affordable luxury wine, while retaining the elegance and richness that is unique to Pomerol.
A beautiful chateau just like in the movies
Chateau Beauregard boasts a history dating back to the 16th century, and its gardens and buildings are beautifully maintained, which is rare in Pomerol (even the famous chateaux in Pomerol tend to be modest, as is typical of Burgundy).
The Château, reminiscent of a movie, adds a touch of elegance to the wine itself. Just opening the bottle gives you the feeling of being transported to a special trip to France. It makes a great gift or a party bottle, and makes a great talking point and makes a big impact.
A taste that combines elegance and richness
Pomerol is known for its rich, powerful flavor, but Beauregard is made from grapes grown in a multi-layered soil containing clay, sand, and iron, resulting in an exquisite balance of sweetness and elegance. The aroma of ripe berries and soft tannins fill the palate, with a pleasant mineral finish.
It's not too heavy, but not too light either, making it easy for anyone to enjoy . It's also recommended for those who are new to red wine, or those who usually prefer Burgundy.
It's easy to choose because it's not too expensive
Everyone has probably heard of names like Petrus and Le Pin, but their prices can reach hundreds of thousands of yen, sometimes even millions of yen, making them quite out of reach.
The appeal of Chateau Beauregard is that, despite being from the same Pomerol terroir, it offers high quality at a much more reasonable price range .
The atmosphere is neither too casual nor too upscale, and when General Manager Vincent Prieu visited Japan in June 2025, he hosted a dinner party with yakiniku, which was also a perfect match.
Enjoy it now and enjoy it as it ages
Beauregard is characterized by its open aroma and easy drinking even when young, yet it has the solid structure that is typical of Pomerol, and will gain even more depth with several years of aging.
Its versatility, which can be enjoyed immediately or for those who want to let the wine mature, is also a big attraction for general customers. We also recommend purchasing one bottle to enjoy now and leaving the other in the cellar for aging.
Summary: Experience luxury close to home
Chateau Beauregard is
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A story created by a beautiful chateau like a movie
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A harmonious blend of fruit and elegance
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Affordable prices compared to high-end Pomerol
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Versatile enough to drink now or age well
These four charms make it worthy of being called a "hidden gem" in Pomerol.
If you've always wanted to try Pomerol, now it's more accessible. Why not try Chateau Beauregard as a casual wine to enjoy?
Check out Chateau Beauregard's lineup here
